Hair, hydration and water: the real science
The multi-billion-dollar global hair care industry has long relied on a foundational paradox: selling consumers products designed to "hydrate" their…
Does water damage hair? The myth of “hygral fatigue”
For decades, the beauty and wellness industries have perpetuated a pervasive theory regarding hair maintenance: the concept of "hygral fatigue."…
Hair porosity tests are a lie
The multi-billion-dollar global haircare industry has long relied on a foundational framework of consumer diagnostics, instructing individuals to categorize their…
How Much of a Sunscreen Stick Should You Apply?
Sunscreen sticks have rapidly gained popularity as a portable, mess-free alternative to traditional fluid lotions for on-the-go UV protection. Marketed…
How to Reapply Sunscreen Over Makeup
The daily ritual of skincare and cosmetics often presents a frustrating logistical dilemma for millions of beauty consumers worldwide: the…
Why are skin cancer rates rising with more sunscreen?
Global public health campaigns have spent decades championing the daily application of sunscreen as a frontline defense against ultraviolet (UV)…
Why sunscreen doesn’t cause skin cancer
In recent years, social media platforms have experienced an unprecedented surge in viral posts and video content claiming that conventional…
Why you can’t trust AI chatbots for science
The proliferation of generative artificial intelligence across digital media has transformed how information is generated, consumed, and shared. Among the…
How to spot AI science slop
The rapid proliferation of generative artificial intelligence tools has fundamentally altered the digital information landscape, creating unprecedented challenges for scientific…
Does Olaplex repair disulfide bonds? Analysing the Cosmetics study
The debate surrounding hair bond-building products has long centered on a fundamental chemical question: do treatments like Olaplex actually repair…
