Hair, hydration and water: the real science.
The relationship between water and human hair has long been a source of profound confusion, not only for consumers navigating…
Does water damage hair? The myth of “hygral fatigue”.
The pervasive notion that the repetitive cycle of wetting and drying hair inherently causes damage, often termed “hygral fatigue,” has…
Hair Porosity Tests: Unmasking the Science Behind Common Haircare Myths
The pervasive concept of "hair porosity" has long been a cornerstone of popular haircare advice, guiding countless individuals toward specific…
How to Get Sick Less: A Comprehensive Guide to Mitigating Airborne Transmission Risks
The global pandemic significantly reshaped public understanding of pathogen transmission, driving a critical re-evaluation of how respiratory illnesses spread and…
Decoding Chronic Itchy Scalp: A Scientific Approach to Understanding Causes and Effective Treatments
Chronic itchy scalp, a condition far more pervasive and disruptive than commonly perceived, affects millions globally, often leading to discomfort,…
Should you avoid retinyl palmitate in sunscreens?
A persistent myth claiming that retinyl palmitate, a common vitamin A derivative found in sunscreens, increases the risk of skin…
Scientific Inquiry Debunks Viral Heat Protectant Receipt Test, Reveals Misleading Results
A popular online beauty trend purporting to test the efficacy of heat protectants using thermal paper receipts has been thoroughly…
Ulike ReGlow LED Mask Garners Positive Review for Advanced Technology and User-Centric Design
The Ulike ReGlow LED mask, a new entrant in the burgeoning at-home beauty device market, has received a commendatory overview…
Hyaluronic Acid: Unpacking the Ubiquitous Molecule’s Role in Skincare, Medicine, and the Global Beauty Market.
Hyaluronic acid (HA), alongside its closely related derivative sodium hyaluronate, stands as a cornerstone ingredient in modern skincare and makeup…
Plastic-free is the new clean beauty: a treatise.
A recent observation shared on social media platform Threads by user @idea.soup, positing a nascent connection between the anti-polyester movement…
