Europe’s Largest Alternative Protein Markets Show Strong Consumer Openness to Blended Meat
In Europe’s two largest markets for alternative proteins, around three in five consumers are open to buying blended meat if…
Austrian Meat Giant Marcher Fleischwerke Launches "Now!" Brand, Embracing Blended Proteins to Navigate Evolving Consumer Demand
Marcher Fleischwerke, a venerable Austrian meat producer with a nearly century-long legacy, has strategically expanded its footprint in the burgeoning…
Blended Proteins 4% Cheaper Than Meat As Supermarkets Drive Category in Netherlands
A comprehensive new analysis reveals that private-label products constitute the majority of blended protein launches in the Netherlands, offering consumers…
